Domino's UK Searching For Superfans, Rewarding Fans With Coupon Codes
Domino’s Pizza UK and Ireland is sponsoring a new application that challenges Facebook users to become “Superfans” of the brand, with prizes for the male and female contestants who recruit the most fans to the Domino’s Page. The application is also handing out special coupon codes and deals to all fans of the page as fan numbers hit certain levels.
It’s the latest example of a brand using a giveaway to get more fans. While the practice at one point appeared to go against Facebook’s terms, the company has clarified
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