Does YouTube Bring In Enough Ad Dollars for Top Channels?
Millions of video views do not necessarily equal millions of dollars on YouTube, the video-sharing site where professional entertainers share the screen with amateur filmmakers. While the ads embedded into the videos undoubtedly bring in revenue for the video creators who have partnered with YouTube, multichannel networks and top performers are now saying that those advertising dollars are not keeping pace with their video views.
Millions of video views do not necessarily equal millions of dollars on YouTube, the video-sharing site where professional entertainers share the screen with amateur filmmakers.
While the ads embedded into the videos undoubtedly bring in revenue for the video creators who have partnered with YouTube, multichannel networks and top performers are now saying that those advertising dollars are not keeping pace with their video views.
According to Peter Kafka at AllThingsD:
The dollars programmers earn from YouTube’s ad-selling efforts range widely.
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