Does Your Brand Listen to Twitter Chatter?

Last night Mike Arrington posted about his horrendous experience with Comcast over the weekend. The end of his Comcast story ends up with an executive at Comcast contacting Arrington because of a Twitter post that he had made about how frustrated (to say the least) he was with Comcast over the weekend.

Having an executive immediately fix a problem with your experience thanks to a random tweet is pretty impressive. In this instance it was a rarity but imagine if you tweet a message out into the “Twitterverse” and you suddenly get a response from somebody that could help rectify any issue you are having with a company.

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