SPMD SocialCode: Consider the Lifetime Value of Facebook Likes
The debate over the importance of likes on Facebook for brands hinges on several factors, and the take from SocialCode, a Strategic Preferred Marketing Developer, is that brands and agencies must determine whether those likes have “lifetime value” before taking the steps to acquire them.
The debate over the importance of likes on Facebook for brands hinges on several factors, and the take from SocialCode, a Strategic Preferred Marketing Developer, is that brands and agencies must determine whether those likes have “lifetime value” before taking the steps to acquire them.
In a white paper (embedded below) titled, “Does It Pay to Buy Likes?,” SocialCode Chief Innovation Officer Addie Conner and Marketing Content Strategist Ben Weiss examine the value of likes on Facebook in the wake of declining organic reach for pages.
Conner
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