Does Facebook suffer from Seasonal Affective Disorder?

Through Seasonal Affective Disorder, many people can become saddened or depressed over the winter months. Does this affect your Facebook activity too? That’s what Expion, a Facebook Preferred Marketing Developer, wondered.

Expion discovered that, among 50 top retail brands on Facebook, engagement does tend to dip as the days get colder.

Expion found that there are fewer fan actions on retail Facebook pages in the winter months, especially as consumers get exhausted after Black Friday and Christmas.