Do Growing Friend Lists Mean Shrinking Facebook Use?
Uncontrolled growth of friend lists might explain recent fluctuation in U.S. and Canadian Facebook traffic.
Stan Pugsley, iCrossing senior director of analytics, decided to further investigate what our sister blog, Inside Facebook, said last month about large Facebook traffic drops in the U.S. and Canada, polling a “few dozen” of his co-workers on their use of the social network.
“I wanted to gather more insight into the decline,” Pugsley wrote for iCrossing’s Great Finds, “so I did a highly nonscientific survey with a few dozen coworkers at iCrossing to find out how their relationship with Facebook had changed over the last year.”
Pugsley
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