do@ for iPhone Claims to be a Revolutionary Mobile Search Experience. They May be Right

It isn’t often that I see a purported “new way to search” that is actually different. But, the tersely named “do@” free app for the iPhone actually looks like an intersting and useful way to search on an iPhone.

do@

do@ tries to identify what you are searching for as you type and categorize its multiple search paths by source (LastFm, Wikipedia, etc.). My initial impression was that do@ was tuned for pop culture searches such as performing artists, songs, movies, sports and shopping.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in