Do Facebook Shares Influence Google Rankings?
New SEOmoz report explains the correlation between Facebook shares and Google search rankings.
There’s a high correlation between Facebook shares and ranking well on search engines, particularly Google U.S. rankings.
That’s according to the latest annual report by SEOmoz called “2011 Search Engine Ranking Factors.”
SEOmoz explains the relationship between Facebook and Google search results, and explores in detail whether Google may be using Facebook shares directly in it’s relevance calculation, or whether the correlation between Facebook shares and search position is coincidental.
In the end, SEOmoz says it cannot prove that Facebook shares cause high search engine rankings (there even appears to be some dispute over whether Google actually uses Facebook shares in its rankings calculations, or whether it uses only fan page information.)
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