App tracking company Distimo is looking to pull back the veil of secrecy that surrounds app downloads and revenues with its new analytics product AppIQ.
The Dutch firm has already become well known for exposing closely guarded secrets of the mobile industry through its detailed monthly reports, and now the company taking its research one step further with AppIQ, a premium subscription-based service that allows its users to see how many downloads and how much money almost any Android or iOS app is making.
Although the download and revenue numbers provided through AppIQ are Distimo’s estimates and not actual figures from Apple or Google, based on an analysis of the top 1000 paid apps in the U.S. iTunes App Store, Distimo says that 54 percent of apps will show results with a margin of error below three percent. 95 percent of app reports will have a margin of error below 10 percent. This means that even though AppIQ’s reports won’t be 100 percent foolproof, they’re more than accurate enough for its users to know exactly how well their competition is doing.
We were given early beta access to a limited version of AppIQ earlier this week. According to the service, during September, Supercell’s Clash of the Clans was earning as much as $103,763 a day in the U.S. iTunes App Store. AppIQ also revealed the game’s revenues trended upwards after the release of the version 2.44 update on Sept. 19.
Altogether, by Distimo’s estimates, Clash of the Clans earned $1.95 million in the U.S. iTunes App Store in September. Given the fact the company reported the combined earnings from Hay Day and Clash of the Clans were in excess of $500,000 a day earlier this month, the figures returned by AppIQ seem to be highly plausible.
Checking downloads, according to AppIQ, Clash of the Clans was receiving anywhere from 10,000 to 22,000 thousand downloads a day in the U.S. iTunes App Store during September, and received a total of 444,476 downloads for the entire month. On Sept. 3 the game received 22,431 downloads, good enough to be the No. 39 ranked free iPhone game and No. 24 free iPad game — results that matched the ones returned by our own app tracking service AppData.
In addition to download and revenue estimates for iOS and Android titles, AppIQ also provides comprehensive chart rankings for the iTunes App Store (iPhone and iPad) Google Play, the Amazon Appstore, the Apple Mac Store, BlackBerry App World, Nokia’s Ovi Store, Samsung Apps and Windows Phone 7 Marketplace.
Developers interested in signing up for AppIQ can learn more here. Service plans start at €99 per month for the Bronze plan, but those interested in seeing detailed download and revenue breakdowns for apps other than their own will need to pay for AppIQ’s Platinum plans, which start at a much pricier €2,899 a month.