Disney, Playdom find growing success with Kitchen Scramble on Facebook

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By Brandy Shaul Comments

kitchen-scramble-650-finalImage via Disney

Disney’s Playdom has created a new hit on Facebook with Kitchen Scramble, a game that capitalizes on the growing popularity of food trucks by allowing players to take over their own food truck, bringing healthy food to people all around the world.

The level-based time-management game is comparable to games like Sandlot Games’ Cake Mania or PlayFirst’s Diner Dash, as players are challenged with creating dishes based on customer orders in a step-by-step process. Some dishes are cooked on a stove, others in an oven, and so on.

Depending on their speed, players are rewarded with different tips during each stage. These tips are spent on new appliances and upgrades for the food truck, which unlock new recipes and customers to match.

At the beginning of each stage, players are given the opportunity to spend premium ingredients, making their matching dishes worth more coins, while action chains can boost profits even more as players complete the same action more than once in rapid succession.

Players are limited in each gameplay session via the amount of “supplies” or energy they have on hand, with supplies recharging over time. Supplies, along with coins, premium cash and more can be purchased with real money, bringing the expected revenue streams to the game.

Kitchen Scramble launched on Facebook in late June, but has recently experienced monumental growth, reaching over 3.3 million monthly active players, with 1.6 million new players added in the last seven days alone. You can try the game for yourself for free on Facebook.