Facebook Discontinues Deals After Failing to Make Pre-Paid Coupons Social
Facebook has told Reuters that it plans to discontinue its pre-paid coupon service. “After testing Deals for four months, we’ve decided to end our Deals product in the coming weeks,” the company said. Groupon, LivingSocial, and Google Offers may breathe a little easier this weekend.
At first, expectations were high for Deals, as Facebook could have leveraged its enormous user base, various communication channels, and payment system Credits to help the product gain traction. However, it appears tests in eight cities did not prove that users wanted Deals or that the product, as it was, fit the social network
Facebook never put its full might behind Deals.
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