Inside DirecTV's DogTV, the First Television Channel for Dogs

For stay-at-home dogs begging for entertainment, DirecTV has come up with a treat. On August 1, DirecTV will release DogTV, a new television channel designed especially for dogs. DogTV founder Ron Levi gave us the details.

For stay-at-home dogs begging for entertainment, DirectTV has come up with a treat. On August 1, the network will release DogTV on Channel 354, a new channel designed to keep dogs occupied so they don’t chew up the furniture and poop on the carpet while their owners are away.

Like a dog whistle that human ears can’t hear, these canine-friendly shows are specially made for dogs’ unique hearing and vision. And it’s backed by science: a team of veterinarians, expert dog trainers, and behaviorists spent more than four years developing and testing the type of programming that will appeal to dogs, DirecTV explained.

DogTV

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