Facebook, DigitalGroundUp Team Up On Interactive Courses For Financial-Services SMBs
Facebook continues to take steps to aid small and midsized businesses with advertising and marketing via the social network, but companies in the financial-services sector face unique challenges due to their heavily regulated industry. With this in mind, Facebook announced Thursday that it is teaming up with DigitalGroundUp -- which describes itself as an interactive technology platform that teaches digital marketing via experiential online courses -- to develop a series of courses to help those companies take full advantage of Facebook’s resources, while remaining fully compliant.
Facebook continues to take steps to aid small and midsized businesses with advertising and marketing via the social network, but companies in the financial-services sector face unique challenges due to their heavily regulated industry. With this in mind, Facebook announced Thursday that it is teaming up with DigitalGroundUp — which describes itself as an interactive technology platform that teaches digital marketing via experiential online courses — to develop a series of courses to help those companies take full advantage of Facebook’s resources, while remaining fully compliant.
DigitalGroundUp said the initiative will launch with courses on topics including cost-per-click bidding, A/B testing, regulations for advertising financial services, how companies in that sector can drive mobile adoption via Facebook, and ad targeting, with more subjects to be added on a regular basis.
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