Digital Roadblock: Marketers Struggle to Reinvent Themselves

Adobe conducted an online survey of over 1,000 U.S. marketers, and what they found might surprise you. Some of the survey’s key findings include:

• The majority of marketers say they know they should “think social first,” but don’t.
• Forty percent of marketers want to reinvent their roles as marketers, but only 14 percent believe they know how.
• Fifty-four percent believe marketers should be risk takers, but 25 percent describe themselves as cautious.
• Seventy-six percent of marketers say big data is important to success, but most aren’t using it to make informed decisions, “trusting [their] gut” instead.