Digital newsstand company Zinio acquires Audience Media to expand publishing services

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By Brandy Shaul Comment

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Digital newsstand and magazine platform Zinio has announced its acquisition of Audience Media, a developer of mobile app solutions. The pair will work to translate print publications into mobile apps for the best smartphone and tablet reading experiences possible.

The Zinio app on mobile allows users to access more than 5,000 digital magazines. This acquisition of Audience Media will expand the company’s digital publishing services. In turn, Zinio will extend its footprint in the world of branded apps for individual publications.

“Mobile is the future of digital publishing, and this acquisition reinforces our ability to work with more magazine publishers to deliver premium content to an expanded audience of users,” said Joan Solà, EVP of Chief Global Markets at Zinio. “Bringing the unique capabilities of Audience Media into our organization gives Zinio the opportunity to deliver the best mobile experiences for consumers seeking individual branded apps or Zinio’s aggregated ‘all in one place’ experience.

“We are increasing our footprint to become the leading mobile first player for digital magazines. There is a growing consumer appetite for high quality magazine content, and this acquisition will make it possible to develop apps for long tail content in specific niches. We are eager to serve the needs of online magazine readers in creative new ways.”

Audience Media’s content management system helps publishers move from print to digital, while keeping track of their content across multiple platforms, countries and languages. This includes designing appropriate user interfaces, which have the same high standards not only on tablets, but smartphones as well. The company has existing clients in 14 countries, including Cosmopolitan, Good Housekeeping and Marie Claire.

The Zinio app is available to download for free on iOS, Android and Windows 8 devices. Check back soon for more, or to follow Zinio on AppData, our tracking platform for mobile and social apps and developers.