Why Hashtags Fail (And 4 Other Digital Marketing Disasters) [INFOGRAPHIC]

Of course you do. Early last year the hamburger giant asked Twitter users to share their positive experiences about McDonald’s around the hashtag #McDStories. The campaign was heavily promoted, and the big chiefs at McDonald’s probably couldn’t wait to retweet all the goodness that was guaranteed to flood in.

Except… it all went horribly wrong. Apparently not all #McDStories were good stories. Indeed, few were, with the majority being either highly critical or mocking.