Digital Marketing Media: What $100K Buys [INFOGRAPHIC]
As new channels wage war for consumers’ attention, how much must digital marketers spend to break through the noise?
This insight-packed infographic from Edo Interactive examines what $100,000 buys in the realms of TV, online video, mobile, direct marketing, and social media.
Modern marketers must make tradeoffs between spend and reach. For example, $100k will get you a two-sided direct mail postcard sent to 100,000 people – OR four broadcast commercial spots on Bravo seen by 1.85
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