Digital Makeover for a Once-Controversial YA Book

A few years ago, the YA novel written by Jordan Weisman and Sean Stewart generated headlines for embedded product placements for make-up products. GalleyCat senior editor Ron Hogan takes a look at the book’s new digital makeover.

Here’s more from the piece: “Well, now Running Press has converted the first third of Cathy’s Book into a 99-cent iPhone app, where the marginal drawings have been converted to pop-up links, short animated films are used for certain key scenes, and readers can touch the phone numbers and make the calls right away… [it] will, along with two planned sequels covering the rest of the Cathy’s Book storyline, spur interest in the full series, which so far includes Cathy’s Key and Cathy’s Ring: a $2.97...