How Social Media, Mobile And Video Influence Apparel Purchases [INFOGRAPHIC]
Did you know that more than a quarter (26 percent) of shoppers use platforms such as Twitter and Facebook as a media source when researching apparel purchases?
That’s a pretty stocky number that ranks only behind online reviews (28 percent), speciality websites (42 percent), department store websites (43 percent) and the apparel brand’s own website (45 percent) – and already some way ahead of traditional media, such as TV, newspapers and magazines – amongst consumers.
This data is courtesy of a survey undertaken by Google and Compete back in July, which studied the purchasing habits of apparel shoppers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in