Did Facebook Engagement Translate To Wins In Key Congressional Races?

The 2012 election postmortems continue, and research published in Capitol Hill newspaper Politico indicates that congressional candidates with the social media mettle to engage their Facebook fan bases got much-needed bumps on Election Day.

The 2012 election postmortems continue, and research published in Capitol Hill newspaper Politico indicates that congressional candidates with the social media mettle to engage their Facebook fan bases got much-needed bumps on Election Day.

While candidates experimented with niche platforms like Pinterest and Spotify, Twitter and Facebook were the dominant platforms in election 2012. Facebook was called by one strategist the “800-pound gorilla” of this cycle.

We heard about the importance of engagement from Republicans and Democrats, alike.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in