DHL Ripped for Facebook Post Using Severely Injured F1 Driver Jules Bianchi
There are countless ways for brands on Facebook to entice users to like their posts, but using a seriously injured race-car driver as bait is not a recommended one, as German logistics company DHL discovered this past weekend.
There are countless ways for brands on Facebook to entice users to like their posts, but using a seriously injured race-car driver as bait is not a recommended one, as German logistics company DHL discovered this past weekend.
Metro.co.uk reported that DHL came under fire for a since-deleted Facebook post after Jules Bianchi, a Formula One driver on the Marussia team, crashed during the Japanese Grand Prix and underwent brain surgery.
The post (above, courtesy of Metro.co.uk) contained photos of Bianchi and his car, and read:
Ghastly accident in Japan.
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