Facebook Adds Device-Level Targeting to Mobile App Ads

Facebook is sharpening the precision of the targeting options available for its mobile application ads, allowing developers to target specific devices, rather than simply operating systems and versions.

DeviceLevelTargeting650Facebook is sharpening the precision of the targeting options available for its mobile application ads, allowing developers to target specific devices, rather than simply operating systems and versions.

The social network said in a post on its developer blog that device-level targeting should be available “in the next few days,” with Software Engineer Jun Li detailing the new options:

App developers have seen a lot of success with Facebook’s mobile app ads, largely because of Facebook’s precise targeting abilities for mobile app ads.

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