Developers Revive Atari's Paperboy as 3D Fitness Experience Using Oculus Rift and Stationary Bike

In a truly progressive shift, the developers at Globacore combined the Oculus Rift with Atari’s Paperboy and Kickr’s stationary bike fitness regimen into a fun and experimental exercise routine. When Atari created Paperboy in the 80’s, they didn’t have access to Oculus Rift or Kickr’s fitness app or we would all be world class cyclists by now since newspaper delivery jobs are pretty obsolete.

The game also got a boost from 3D rendering software, which have also evolved drastically in the last 3 decades:

The game is built in Unity with 3D assets created in 3D studio and textured in Photoshop.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in