Facebook Makes Developers Feel At ‘Home’

By David Cohen 

What does Facebook Home for Android, which the social network introduced Thursday at its headquarters in Menlo Park, Calif., mean for developers? Facebook outlined ways that applications can take advantage of home’s extremely visual cover feed, as well as its notifications and Chat Heads feature, in a post on its developer blog.

Facebook’s advice to app developers follows:

Today we announced Facebook Home on Android, which is the mobile experience designed to put your friends at the center of your phone. For developers, Home enables new ways to surface your content to help people discover your app and re-engage with existing users. These include:

  • Cover feed: With Home, people can immediately access your app content from their News Feeds once they turn on their phones. We also make it easy for people to engage with your content, as they can simply double-tap to like a post and comment right from cover feed. At launch, Open Graph stories with user-generated photos will be supported in cover feed. Click here for a complete list of the story types that cover feed supports now.

  • Notifications: People will receive bigger, bolder notifications from you right on their phone home screen. We’ve made improvements to notifications to make them more engaging and easier for people to interact with. It’s never been easier to re-engage with people using your app.

  • Chat Heads: We’ve optimized messaging so that people can seamlessly receive messages in a nonintrusive fashion while they’re using your apps. This will help improve engagement, as it lets people jump in and out of conversations without ever having to leave your app.

  • App launcher: Home’s app launcher makes it easier for people to get to their apps quickly.

We’re excited to give you new ways to engage with people through Home. This release is a first step, and we’ll continue to improve Home — including enabling support for additional Open Graph story types. Learn more about Home.

Developers: Are you already thinking of ways that your apps can take advantage of Home?