Developers can track Facebook mobile ads ROI with Apsalar’s Campaign Source Insights tool
Apsalar’s advertising performance tracking tool, Campaign Source Insights now allows developers to determine exactly how much value Facebook’s new mobile app install ads are delivering.
Apsalar customers using Facebook’s mobile app install ads to promote their apps are now able to log into their dashboards and automatically see how many users specific advertising campaigns are delivering, and track how those users are behaving in terms of engagement and spend. This means developers using Facebook’s new mobile user acquisition channel can easily determine the ROI of their campaigns by comparing install cost to the lifetime value of the users acquired.
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