Determining the lifespan of a Facebook post

Facebook recently revealed that readers can see a potential of 1,500 posts from friends, pages and people they’re following in News Feed, and prior to changes in the News Feed algorithm, people only saw about 57 percent of possible stories. With these kinds of numbers, it’s evident that posts don’t really last too long. Wisemetrics recently published a study on SocialMediaToday.com, illustrating the lifespan of a Facebook post.

Wisemetrics found that in 2 hours, 30 minutes, a Facebook post usually hit 75 percent of its maximum, with reach hitting 75 percent of maximum in 1 hour, 50 minutes.

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