Deseret News President and CEO Clark Gilbert Urges Old-Media Holdouts to Reconsider
Deseret News president and CEO Clark Gilbert urged holdouts in the media industry to embrace the digital age while speaking at Borrell Associates’ Local Mobile Advertising Conference in Dallas Tuesday, NetNewsCheck reported.
Gilbert spoke about how the Salt Lake City-based company cut 43 percent of the editorial staff at the newspaper, combining its reporters with those from its TV and radio stations, and sharpened its focus on the Internet, recruiting staffers with digital experience, according to NetNewsCheck, adding that he believes fewer than one out of every 10 traditional media outlets will survive.
Gilbert
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