DeNA comes out with new logo and brand identity

Japanese mobile-social gaming giant DeNA came out today with a new logo and brand identity in an effort to unify all DeNA-owned companies around the world.

The new logo for the Tokyo-headquartered company is meant to represent “Delight” and “Impact the World.” The logo itself features a smiley face emoticon, which resembles the smiley face emoticon in mobile-social gaming developer ngmoco’s logo, a company DeNA acquired in 2010 for $403 billion. The logo is also now in all black and is formatted with a wispy-looking font.

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