There have been numerous studies that look at the basic demographic makeup of Twitter users, but this one takes the cake: “An Exhaustive Study Of Twitter Users Across The World” looked at over 36 million Twitter accounts to answer the question: who’s tweeting?
To start their inquiry into the the who’s who of Twitter, social media monitoring company Beevolve first sifted through the accounts that were active, and those that weren’t. And they found that one quarter of Twitter accounts have never sent a tweet.
This number fits with the numbers that Twitter has officially released, but it’s still interesting to think that 25 percent of the accounts on Twitter aren’t actually using the network.
Breaking down the rest of the Twittersphere, Beevolve found that the majority of Twitter users are female: 53 percent compared to 47 percent males.
And Twitter users are a young bunch, too. Although Beevolve notes that younger people are more likely to disclose their age in the first place – which skews the results in their favor – nearly three quarters (73.7 percent) of all Twitter users are between the age of 15 and 25.
When looking at where Twitter users live, it probably comes as no surprise that the United States comes out on top. In fact, five of every ten tweets sent are from the US! Following the US in terms of the most Twitter users is the UK, then Australia, Brazil and Canada rounding out the top five.
Beevolve also looked at the number of users that Twitter-ers follow and the number that follow them in return. On average, They found that Twitter users have 208 followers and follow 102 users themselves.
Beevolve also looked at more light-hearted trends in the Twitter-sphere, such as the most popular background color. Among females it’s purple (also called “eminence”) in first place on 22.1 percent of the profiles followed by hot pink on 13.9 percent. And for the men? They’re not so creative: over 50 percent of their backgrounds are near-black or dark brown colors.
You can take a look at the entire study from Beevolve here.
(Woman on smartphone image via Shutterstock)