Dell, eBay, and Sephora Launch Black Friday Virtual Gift Campaigns on Facebook
With the holiday shopping season gearing up, Dell, eBay, and Sephora are kicking off virtual gift campaigns on Facebook throughout the Thanksgiving weekend. 250,000 of each of the sponsored holiday shopping-themed virtual gifts will be available.
Dell’s virtual gift is a red laptop with a ribbon, and is part of a broader social media campaign on Facebook driving traffic to Dell’s Facebook Page. Dell’s Facebook Page also promotes a Dell application called Share (RED) by Dell that is part of a Product RED marketing campaign.
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