Yammer VP Of Marketing Dee Anna McPherson Assumes Same Role At HootSuite

By David Cohen 

Social-media-management platform HootSuite has a new vice president of marketing: Dee Anna McPherson, who previously held the same post at enterprise social network Yammer, a HootSuite App Directory integration partner.

McPherson will be tasked with leading the HootSuite marketing team and driving strategy and international expansion.

At Yammer, she oversaw corporate marketing, lead generation, corporate communications, creative service, and international marketing, and was instrumental in the company’s shift toward enterprise social networking, as well as in the development of annual user conference YamJam.

Prior to Yammer, McPherson also worked with Horn Group, PeopleSoft, Edelman, and Ogilvy.

HootSuite CEO Ryan Holmes said:

We’re providing social media management solutions to some of the world’s largest brands. Needless to say, Dee Anna is a dream fit — she put enterprise social networking on the map at Yammer and understands HootSuite’s key vision and ambitions.

McPherson added:

I’m thrilled to join HootSuite during a period of such incredible growth. There’s no position I’d rather be in than heading up a talented team working to cement an innovative product at the head of the pack for enterprise social media management.