Yammer VP Of Marketing Dee Anna McPherson Assumes Same Role At HootSuite
Social-media-management platform HootSuite has a new vice president of marketing: Dee Anna McPherson, who previously held the same post at enterprise social network Yammer, a HootSuite App Directory integration partner.
Social-media-management platform HootSuite has a new vice president of marketing: Dee Anna McPherson, who previously held the same post at enterprise social network Yammer, a HootSuite App Directory integration partner.
McPherson will be tasked with leading the HootSuite marketing team and driving strategy and international expansion.
At Yammer, she oversaw corporate marketing, lead generation, corporate communications, creative service, and international marketing, and was instrumental in the company’s shift toward enterprise social networking, as well as in the development of annual user conference YamJam.
Prior to Yammer, McPherson also worked with Horn Group, PeopleSoft, Edelman, and Ogilvy.
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