How Facebook Is Embracing The U.S. Hispanic Market
Facebook launched a new ad product aimed at helping brands target its approximately 23 million Hispanic U.S. monthly active users, dedicated U.S. Hispanic brand offers, and the social network also announced that it opened an office in Miami to serve agencies and advertisers that focus on Hispanic consumers.
Facebook launched a new ad product aimed at helping brands target its approximately 23 million Hispanic U.S. monthly active users, dedicated U.S. Hispanic brand offers, and the social network also announced that it opened an office in Miami to serve agencies and advertisers that focus on Hispanic consumers.
Facebook Latin America Vice President Alexandre Hohagen relocated to Miami to oversee the social network’s efforts related to U.S. Hispanics, and former Univision VP of Network and Interactive Sales Christian Martinez will also be taking his talents to South Beach and joining the new Miami office.
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