Move Over Movember, Decembeard Is Here!
Decembeard lets you grow an instant Santa beard, and raise money for charity while you're at it, through a cool, augmented reality app.
Back in November, aka Movember, men around the world grew moustaches to show support and raise money for prostate cancer research. This month a whole new set of facial hair is in town, as Sydney, Australia-based retail advertising firm IdeaWorks launches their holiday Decembeard campaign. Decembeard lets you grow an instant Santa beard, and raise money for charity while you’re at it, through a cool, augmented reality app.
The Decembeard campaign was announced today on DigitalBuzz Blog, along with the following video:
So how does it work? Basically, you head to the Decembeard website and click on ‘Get your Decembeard’ to get started.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in