Facebook Launches In-Game Incentives For New Payers

Facebook launched a widget for developers to entice first-time buyers during the middle of game play.

Facebook launched a widget for developers to entice first-time buyers during the middle of game play.

When developers implement this new widget, only users who haven’t previously paid for virtual goods will see in-game icons promoting the offer.

Today’s announcement builds on a promotion announced last month, in which users who have never paid for Facebook games or elements within them get $4 worth of Credits or other in-game currency free after buying the first $1 — and the social network foots the bill for the freebie.

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