How Did Facebook Users Respond To ‘Springing Ahead’ For Daylight Saving Time?
What effect does daylight saving time have on Facebook users? According to a study of anonymized, aggregated user data from the social network by Mike Develin, Lada Adamic, and Bogdan State of the Facebook Data Science Team, from 5 a.m. to noon on the Monday after daylight saving time takes effect, inclusion of “feeling tired” in status updates is up 86 percent when compared with a typical Monday.
What effect does daylight saving time have on Facebook users? According to a study of anonymized, aggregated user data from the social network by Mike Develin, Lada Adamic, and Bogdan State of the Facebook Data Science Team, from 5 a.m. to noon on the Monday after daylight saving time takes effect, inclusion of “feeling tired” in status updates is up 86 percent when compared with a typical Monday.
However, the researchers also uncovered some positives about the Monday after daylight saving time, saying that usage of wonderful is up 21 percent, great up 19 percent, and happy up 5.7
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in