David Thorne Earned More With Self-Pub Book Than Traditional Publication

For David Thorne, a NYT Bestselling author, self-publishing has been more profitable than working with a traditional publisher.

In fact, the author has made more money from his newly self-published book I’ll Go Home Then; It’s Warm and Has Chairs, than he did from his book The Internet is a Playground, which was published by Penguin’s Tarcher imprint.

After feeling underwhelmed with his publisher’s design and feeling that he had done all of the work marketing his first book, Thorne decided to use Lulu.com

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in