Facebook continued to strengthen its ties with the television industry with its addition of former Univision President of Advertising Sales and Marketing David Lawenda as vice president, global sales, U.S.
Lawenda will lead the social network’s U.S. sales team, overseeing sales and marketing relationships with brands and agencies, and he will be based in New York and report to VP of Global Marketing Solutions Carolyn Everson.
Prior to Univision, Lawenda worked with Viacom, where he helped launch and brand networks Spike TV and UPN, as well as at Turner Broadcasting System and DDB Needham.
Everson said in Facebook’s announcement of the hire:
David is a fantastic and proven leader with a deep understanding of how to build brands and drive return on investment for brands and agencies. He rebranded and launched networks while at Viacom and changed the way marketers thought about Univision as it moved from a multicultural/Spanish-language marketing tactic to a key marketing partner for some of the largest brands in the world. Throughout his career, he’s not only managed and led, but he’s brought an entrepreneurial spirit and sense of evangelism to his teams and companies. He knows how to roll up his sleeves and inspire his team, and he’s worked closely with the best marketers and agencies across the U.S.
From the people, to the platform, to the mission of connecting the world, I feel privileged to join and lead the U.S. team. We intend to help every marketer use the power of Facebook to drive their business in the years ahead. As media consumption continues to shift to digital, and consumers recognize mobile as the first screen, our team will support clients in redefining how they market on these platforms.
Readers: Are you surprised that Facebook tapped the TV industry for its newest hire?