Dave Matthews, Van Halen Launch Ringtones

AT&T Mobility scored exclusive access to a handful of Dave Matthews Band’s ringtones made from live recordings, but will later include studio tracks, Reuters reports. Van Halen is also making its most popular songs available as ringtones to all wireless operators, but agreed to give AT&T exclusive versions of those same songs for a limited time.

AT&T director of music and personalization products Mark Nagel said in the article that the Dave Matthews deal was a result of simply communicating the demand.

“It

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