DAU-UP Launches Mobile Gamer Acquisition Solution To Target Gamers On Facebook, Elsewhere
Since launching in 2011, DAU-UP has helped developers including Playtika, Social Point, and Plarium promote their games via its access to Facebook’s application-programming interface. On Thursday, after six months of beta-testing, the company will launch its Mobile Gamer Acquisition Solution.
Since launching in 2011, DAU-UP has helped developers including Playtika, Social Point, and Plarium promote their games via its access to Facebook’s application-programming interface. On Thursday, after six months of beta-testing, the company will launch its Mobile Gamer Acquisition Solution.
DAU-UP said its Mobile Gamer Acquisition Solution will provide mobile game developers with:
- Key-performance-indicator-based results, allowing developers to optimize their campaigns by KPI and target the best game players to improve their returns on investment.
- A comprehensive games database offering insight on how to match players to games.
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