Is Your Facebook Fan Acquisition Impacting Sales?

As social media solidifies itself as a standard channel, marketers are increasingly expected to prove return on investment. For instance, whether the consumer purchase funnel for your product or service is linear or calls for a more complex conversion path, your chief financial officer is probably looking to you to show the impact your Facebook activity is having on sales.

RibantGuestPostFunnel650As social media solidifies itself as a standard channel, marketers are increasingly expected to prove return on investment. For instance, whether the consumer purchase funnel for your product or service is linear or calls for a more complex conversion path, your chief financial officer is probably looking to you to show the impact your Facebook activity is having on sales.

Establishing a direct link between Facebook ad spending, page fans, and actual sales is still a challenge in most cases, despite the fact that a growing number of marketers are putting their efforts behind building and engaging fan bases through organic and paid social media management.

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