DataPoint: Zynga is Shutting Down Some Games
Zynga will shut down a few of its Facebook titles in mid-July, which may cause the company to lose millions of users.
Zynga recently announced the closure of a few of its Facebook titles. On July 22, 2014, the developer will retire Hidden Chronicles, Café World and CoasterVille. The move comes as part of the social gaming company’s shifting focus from the Facebook Platform to mobile.
Hidden Chronicles currently has almost 600,000 monthly active users (MAUs) with a 6.2 percent DAU/MAU engagement, according to AppData. Café World has over 516,000 MAUs and Coasterville is approaching 998,000 MAUs.
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