DataPoint: FarmVille 2 MAU drops 54% from a year ago, DAU drops 50%

Chances are you’ve been getting fewer FarmVille 2 requests from your Facebook friends than a year ago.

According to AppData, FarmVille 2 is experiencing the 2014 deep freeze just like the rest of the U.S. On Jan. 27, 2014, AppData reported 21.2 million Facebook MAUs and on the same date in 2013, it reported 45.7 million MAUs. That equals a loss of 24.5 million MAUs.

Will the farm thaw out in Spring 2014? What do you think?

For more information, visit AppData or call us at 415-230-2558.