Zynga’s acquisition of NaturalMotion earlier this year signals a change in focus for the company. U.K.-based mobile gaming company NaturalMotion is best known for mobile games CSR Racing and Clumsy Ninja.
Zynga has been seeing major losses on the Facebook platform, so the acquisition could help the company in the mobile space. According to AppData, the number of monthly active users for Zynga’s games on Facebook has declined by more than 68 percent this year alone. Daily active users are down almost 67 percent in the same time period.
At the same time, Zynga’s expertise on the Facebook platform could help NaturalMotion there. NaturalMotion’s MAUs are up about 16 percent and DAUs have grown 281 percent this year. The developer’s DAU/MAU engagement has increased, as well, growing 11.5 percent this year.
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Readers: Do you think Zynga’s NaturalMotion acquisition will help turn the company around?