DataPoint: What Can NaturalMotion Do For Zynga?

Zynga’s acquisition of NaturalMotion earlier this year signals a change in focus for the company. U.K.-based mobile gaming company NaturalMotion is best known for mobile games CSR Racing and Clumsy Ninja.

Zynga has been seeing major losses on the Facebook platform, so the acquisition could help the company in the mobile space. According to AppData, the number of monthly active users for Zynga’s games on Facebook has declined by more than 68 percent this year alone.