DataPoint: King Surpasses 300 Million MAUs on IPO Day
Despite its troublesome first day of trading, social game developer King has surpassed 300 MAUs.
King Digital broke 300 million month active users (MAUs) on Facebook today, according to AppData. That puts the newly-public company at over three times the MAUs of Zynga on the same platform. So far, King’s debut on the New York Stock Exchange has been rocky: At the time of this writing, shares were trading at $19.57, about 13 percent lower than the offering price.
“It is unusual for an IPO to open up so much lower and then remain down like this throughout the morning it starts trading,” said WSJ reporter Matt Jarzemsky in
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