Facebook To Create Database Of Users’ Profile Pictures To Improve Tag Suggest Feature

Facebook’s tag suggest feature for photos has seen its share of controversy, particularly in Europe, and the social network revealed Thursday in its new data use policy that it may begin collecting users’ profile pictures for a database aimed at improving the feature.

Facebook’s tag suggest feature for photos has seen its share of controversy, particularly in Europe, and the social network revealed Thursday in its new data use policy that it may begin collecting users’ profile pictures for a database aimed at improving the feature.

In a note on the Facebook Site Governance page detailing updates to the company’s data use policy and statement of rights and responsibilities, under the section, “How we use the information we receive,” Facebook wrote:

We made a few updates to this section to … explain that we will use profile pictures to suggest tags of you in photos.

The tag suggest feature uses facial-recognition technology to enable users to more quickly tag their friends in photos.

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