Data: 37% of Global iPhone Users Use iPhone 5S or Older

AppLovin has analyzed global iPhone usage on its network to discover how many users are still using Apple’s smaller iPhone devices.

Ahead of Apple’s rumored announcement of the 4-inch iPhone SE, marketing platform AppLovin analyzed global iPhone usage on its network to discover how many users are still using Apple’s smaller iPhone devices.

According to its data, as of February 2016, 37 percent of iPhone users were using an iPhone 5S or older device. The other 63 percent of iPhone users have moved on to the iPhone 6/6 Plus and iPhone 6S/6S Plus.

AppLovin iPhone Screen Size

In a blog post, John Krystynak, founder of AppLovin, offered three potential explanations for why users are still using iPhones with screens four inches in size or less:

  1. There’s always a faction that buys a new larger model and then gets so frustrated with the size that they revert to their previous model.
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