DailyCandy Launches Like-To-Play Facebook Contest

By Julie D. Andrews 

In another shameless bid to usher in Facebook likes, curator-of-city-cool DailyCandy announced a new contest today on its Facebook page where like-to-play rules apply.

Through the “Makeup Your Mind” contest, DailyCandy — a website that emails local deals and information on all that’s stylish, foodie-inspired, and culturally happening in cities nationwide — is offering the chance for Facebook users who dole out likes, two in total, to win an illustrated makeover of themselves with a fancy-pants likeness created by DailyCandy’s latest artist in residence, Samantha Hahn.

It is Hahn who revived the site visually and gave it a flashy new look. The DailyCandy Facebook page currently has 285,000 likes.

To enter the contest, after users like the page, they vote on their favorite shades of this summer’s top beauty essentials, allowing DailyCandy to obtain some user intelligence while it’s collecting likes.

Voting will take place every weekday, and users enter for the the chance to win the grand prize, the illustrated portrait, or, one the summer beauty essentials in their favorite shades, which two voters per day will receive.

We’ve seen a few of these contests allowing entry with a like being the cost of entry. But do they work?

Retailer Uniqlo showcased a similar strategy on its Facebook page, and as of Friday, the page had 65,676 likes. At the time of this post, that total had risen to 65,911, a jump of just 235 likes.

If nothing else, we are digging the vibrant fuchsia hue that is radiating on DailyCandy’s Facebook page, and visitors are sure to remember the Summer Essentials product list, which is mentioned quite a few times.

Readers, in order to launch such a contest, how many likes over what period of time would make it worth your while?