Customers Reveal All: Why Brands Need to Pay Attention to Social Media
Between Twitter, Facebook, and other social channels, brands have to work harder than ever to keep in touch with their customers. To find out what customers really expect from brands, researchers at JWT/OgilvyAction and EXPO reached out to the most vocal and powerful customers of all.
Between Twitter, Facebook, and other social channels, brands have to work harder than ever to keep in touch with their customers. To find out what customers really expect from brands, researchers at JWT/OgilvyAction and EXPO reached out to the most vocal and powerful customers of all.
In a quantitative study of consumers in the United States, the researchers learned that while 80 percent of shoppers are reaching out to brands online in some way, only one in four shoppers are active enough online to be considered “Brand Connected Consumers.”
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